Cult brands are developed by a group of hardcore followers over time. However, these cult brands can easily destroyed by one bad news like Lululemon.
List of cult brands:
Read More (Source): http://www.businessinsider.com/brands-people-are-obsessed-with-2013-3?op=1
List of cult brands:
- Wegmans
- Linux
- Vans
- Mini Coopers
- IKEA
- Apple
- Starbucks
Read More (Source): http://www.businessinsider.com/brands-people-are-obsessed-with-2013-3?op=1